north america

Frank Wanderski
Social Media, marketing insights, strategy & analytics consultant
Frontier Communications. Frank Wanderski has spent the last 25 years in the electric and telecommunications industry, which includes running three companies. He has helped various utilities, including Texas Power, heighten their social media presence with results. According to Frank, "Most utilities will not put in the effort to make it work. For example, you cannot have long wait time for chat, or if someone makes a comment, you must respond quickly, people in that medium are looking for that. You cannot respond the next day." In addition, revenue dramatically increased at every organization Frank has worked. He was previously the Chief Marketing Officer at RKS Research and Consulting where he worked with utilities that needed sales or revenue turnaround for seven years. In addition, he has had P&L responsibility for up to $1 billion.